Kathryn McMann
A pioneer of joined up thinking in a world of connected possibilities.
Holistic Marketing pioneer – strategic communicator for cross-platform marketing, design and communications; user-experience service-design; and omnichannel project management for practical application for any industry.
Kathryn has a background in behind-the-scenes communication and design management roles in the creative, cultural and production industries, whilst collaboratively growing several online and brand communication start-ups.
Combining her multi-disciplinary background (e.g. PR, copywriting, live-performance design - choreography, video, lighting) with her analytical digital expertise over the last 10 years, led Kathryn to establish The Holistic Marketing Company, working with the public sector, corporate financial, scientific, mobile and cultural sectors.
The Holistic Marketing Company is a collective of project managed and trusted network of digital, communications, creative and design experts to offer wider skills as an agency but without the expensive overheads.
Clients have included: The British Library, Pension Practitioners.com, Handshake, Inscentinel, British Council, European Cultural Parliament, GreenEdgeBikes Ltd.
Kathryn McMann's Background
Kathryn McMann's Experience
Holistic Marketing Consultant and Director at Kathryn McMann Consultancy Ltd
2010 - Present | London, UK
Kathryn McMann Consultancy provides innovative marketing solutions using a holistic approach that works across strategy, design, planning and delivery.
Holistic marketing develops strategies that are integrated across whole life-cycles, to work alongside in-house operations - presenting a seamless and consistent brand image, inside and out.
Holistic Marketer at The British Library
2009 - 2011
Marketing Executive at Whitehead Mann
2007 - 2007
Developed original event concepts, PR campaign development, and organised internal operations for the re-branding & CSR initiatives.
Marketing and Advertising Manager at CEN Magazine
January 2006 - July 2006
Dealt with Marketing strategy, grew advertising revenue and central communication pillar and executive between internal team, advertisers, readership and distribution.
Production Manager at Brand Exposure Product Placement Ltd
January 2004 - December 2005
Co-Collaborator and part of the founding Social Consultancy Community at Social4Sales
October 2010
Social4Sales collective of International experts with direct aim to create sales.
We come from across all continents, combining our individual expertise to offer top level social media training packages (virtual or in-house) and consultancy (implementation, support and guidance, R&D, strategy, policy) and white label training packages for agencies and consultancies.
Our combined International knowledge helps the translation across cultural dialogue exchanges.
'Our focus is on both the end-buyer and third-parties that influence buying, something that matters to both B2B and B2C companies.'
Kathryn McMann's Education
University of Brighton
1999 – 2002
BA Dance VPA
Southampton Solent University
1997 – 1999
Concentration: Design in Communications
Kathryn McMann's Interests & Activities
Trans-media, experiential theatre, art and dance, Sushi, anything outdoors.
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